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Industry and market environment research might cover:
- business regulations
- market demographics (e.g. age, gender, income)
- market size and trends
- marketing channels
- sociographics (e.g. beliefs and attitudes, interests, lifestyle factors).
Customer research might cover:
- customer demographics (e.g. age, gender, income)
- social and lifestyle trends
- needs and expectations
- attitudes towards you and your competitors.
Competitor research might cover:
- current turnover and market share
- pricing structures
- products and services
- marketing, advertising, and branding.
Additionally, I will get data from online sources and compile useful data in the report which will help you make analysis